Aims and Scope

ReviewerCreditsInternational Journal of Arts and Humanities (IJAH) (ISSN: 2661-4928) is an open access, continuously published, international, refereed  journal publishing high quality, peer-reviewed articles that bring critical research to the fore and stimulate debate. Serve the community of arts and humanities educators and researchers around the world, by publishing significant opinion and research into contemporary issues of teaching and learning within the domain.

Topics of interest include, but are not limited to the following:
• Culture, Media & Film
• Digital Humanities
• History
• Literature, Linguistics & Criticism
• Philosophy & Religion
• Visual & Performing Arts
• etc.

Vol 4 No 1 (2023)

Published: 2023-02-14

Abstract views: 548   PDF downloads: 234  

Page 137-146

The Coca-Cola Company advertising history illustrated through phonecards

blankpage Wagner de Souza Tavares, Rani Uli Silitonga

Coca-Cola is a carbonated beverage created by The Coca-Cola Company in Atlanta, Georgia, United States of America (USA) which leadership in the soft drink business was achieved after development of advertising programs. Phonecards are items collected by people worldwide. Telecommunication companies along with The Coca-Cola Company displayed Coca-Cola advertising on phonecards. The objective was to illustrate The Coca-Cola Company advertising history through Coca-Cola phonecards. Single phonecards and those in the form of sets and puzzles, besides phonecard folders were used in the study. The number of Coca-Cola phonecards ever produced per country and continent was listed. Coca-Cola advertising slogans were extensively displayed on phonecards, including “Always in Motion”, “Delicious & Refreshing”, “Drive Refreshed”, “Enjoy”, “Have a Coke”, “Refreshing”, “Refresh Yourself”, “Talk about Refreshing”, and “What I Want is a Coke” from Japan as well as “Refreshment Right Out of the Bottle” and “Always Together” from Hungary and Indonesia, respectively. Japan had the highest number of Coca-Cola phonecards ever produced, 584, followed by USA, 441, China, 95, Germany, 51, and Australia, 41. Asia had the highest number of Coca-Cola phonecards ever produced, 760, followed by America, 519 and Europe, 211. The Coca-Cola Company history was successfully illustrated through advertising phonecards.

Abstract views: 714   PDF downloads: 158  

Pages 131-136

A prospect of developing epistemology of moral intuitions by analogy with mathematical knowledge

blankpage Sergei Korchevoi

In the first part, this article deals with the idea of supporting Moral Intuitionism by drawing an analogy with conceptual mathematical knowledge. The analysis shows that arguments of pro and contra to the above idea are rather aimed toward assumptions and expectations of moral epistemologists; the arguments miss the essence of mathematical conceptual thinking. The image of mathematical thinking exemplified in the epistemological discussion is probably afflicted by implicit biases. The second part of the article applies a very tentative model of mathematical thinking to several cases, or thought experiments, that have been bothering analytical philosophers, practical philosophers, and moral epistemologists. As a result, one can find that the considered thought experiments look very undefined even from a point of view of an imaginary applied mathematician.

View All Issues
Prof. Hong Shen  ISSN: 2661-4928
 Abbreviation: Int J Arts Humanit
 Editor-in-Chief: Prof. Hong Shen(China)
 Publishing Frequency: Continuous publication
 Article Processing Charges (APC):
Click  here   for more details
 Publishing Model:
Open Access