International Journal of Arts and Humanities

Coca-Cola is a carbonated beverage created by The Coca-Cola Company in Atlanta, Georgia, United States of America (USA) which leadership in the soft drink business was achieved after development of advertising programs. Phonecards are items collected by people worldwide. Telecommunication companies along with The Coca-Cola Company displayed Coca-Cola advertising on phonecards. The objective was to illustrate The Coca-Cola Company advertising history through Coca-Cola phonecards. Single phonecards and those in the form of sets and puzzles, besides phonecard folders were used in the study. The number of Coca-Cola phonecards ever produced per country and continent was listed. Coca-Cola advertising slogans were extensively displayed on phonecards, including “Always in Motion”, “Delicious & Refreshing”, “Drive Refreshed”, “Enjoy”, “Have a Coke”, “Refreshing”, “Refresh Yourself”, “Talk about Refreshing”, and “What I Want is a Coke” from Japan as well as “Refreshment Right Out of the Bottle” and “Always Together” from Hungary and Indonesia, respectively. Japan had the highest number of Coca-Cola phonecards ever produced, 584, followed by USA, 441, China, 95, Germany, 51, and Australia, 41. Asia had the highest number of Coca-Cola phonecards ever produced, 760, followed by America, 519 and Europe, 211. The Coca-Cola Company history was successfully illustrated through advertising phonecards.

In the first part, this article deals with the idea of supporting Moral Intuitionism by drawing an analogy with conceptual mathematical knowledge. The analysis shows that arguments of pro and contra to the above idea are rather aimed toward assumptions and expectations of moral epistemologists; the arguments miss the essence of mathematical conceptual thinking. The image of mathematical thinking exemplified in the epistemological discussion is probably afflicted by implicit biases. The second part of the article applies a very tentative model of mathematical thinking to several cases, or thought experiments, that have been bothering analytical philosophers, practical philosophers, and moral epistemologists. As a result, one can find that the considered thought experiments look very undefined even from a point of view of an imaginary applied mathematician.