Open Access Peer-reviewed Research Article

E-tourism in developing and underdeveloped countries: Case of Cameroon

Main Article Content

Jonathan Tchamy corresponding author
Joseph Ateba
Berthe Cyrielle Maloum Koubikat
Idriss Thierry Tchamy


Tourism is a fragmented yet most popular sector worldwide. The involvement of ICT and social media in a tourism sector is now very popular in developed countries, meanwhile developing countries are still struggling on the implementation of the e-tourism in their respectively countries. The aim of this study is to provide an understanding of the related concepts and research foundation on E-tourism, and make an overview of E-tourism in several developing countries, then compare Cameroon’s E-tourism industry performances with China’s industry follow by the investigation of the major determinants of E-tourism adoption in Cameroon and recommendations for better E-tourism development in developing and underdeveloped countries like Cameroon. Differences between China and Cameroon are: cultural difference and environment differences. Opportunities between China and Cameroon are: creation of job opportunities and development of infrastructures that would benefit the tourism industry under the belt and road initiative. It is found that China’s presence in Africa is very important ,also China has shown a growing interest in open up new markets and investments opportunities and accessing the energy resources of Africa in return it has offers credits opportunities, development assistance as well as strategic partnerships with African governments and they are equally interested in collaborating with Cameroon as they look for new businesses opportunities and ways to boost regime stability specially by developing the tourism industry.

tourism, E-tourism, developing countries, Cameroon, business

Article Details

How to Cite
Tchamy, J., Ateba, J., Maloum Koubikat, B., & Tchamy, I. (2020). E-tourism in developing and underdeveloped countries: Case of Cameroon. Frontiers in Management and Business, 1(1), 7-15.


  1. Roudi S, Arasli H and Akadiri SS. New insights into an old issue-examining the influence of tourism on economic growth: evidence from selected small island developing states. Current Issues in Tourism, 2019, 22(11): 1280-1300.
  2. Sama GL and Molua EL. Determinants of Ecotourism Trade in Cameroon. Natural Resources, 2019, 10(6): 202-217.
  3. Vila TD and Gonz´alez EA. CRM as a key element in online commercialization: Analysis of tourism search and metasearch engines. Advances in Tourism, Technology and Smart Systems, 2019: 173-188.
  4. Farooq Q, Fu P, Ahmad S, et al. Assessing human factor in the adoption of computer-based information systems as the internal corporate social responsibility. SAGE Open, 2019, 9(3): 1-11.
  5. Zhu X. Introduction: From the Industrial Economy to the Digital Economy: A Giant Leap-Research on the “1+ 10” Framework of the Digital Economy Emerging Champions in the Digital Economy, 2019: 1-65.
  6. Pierdicca R, Paolanti M and Frontoni E. eTourism: ICT and its role for tourism management. Journal of Hospitality and Tourism Technology, 2019, 10(1): 90-106.
  7. Zekanovi´c-Korona L and Grzunov J. The Implications of ict use in tourists’ travel patterns: case of zadar. Paper presented at the 12th Annual Conference of the EuroMed Academy of Business, 2019.
  8. Taha S, Hilaly H and Rouby I. Exploring the Impact of EMarketplaces on Egyptian Tourism Intermediaries. International Journal of Heritage, Tourism and Hospitality, 2019,13(1): 58-77.
  9. Ndubi O. Role of brand perceptions and entrepreneurial selfefficacy on place brand equity in western kenya tourism circuit. Kenyatta university, 2019.
  10. Carvalho S and Carvalho JV. The Implications of Digital Marketing and e-Commerce in the Tourism Sector Growth. Advances in Tourism, Technology and Smart Systems, 2020: 161-170.
  11. Abiola-Oke E and Aina CO. Effect of Online Travel Bookings and Social Media on Tourism Destination Marketing in Nigeria. Advanced Journal of Social Science, 2019, 6(1): 10-16.
  12. Farooq Q, Liu X, Ahmad S, et al. Comparative Analysis of Entrepreneurship and Franchising: CSR and Voluntarism Perspective, Voluntas: International Journal of Voluntary and Nonprofit Organizations, 2019.
  13. Liu Y and Li W. The Comprehensive Economic Contribution of China’s Tourism Trade Export. Modern Economy, 2019, 10(4): 1095-1106.
  14. Ozturk A and Cavusgil ST. Global convergence of consumer spending: Conceptualization and propositions. International Business Review, 2019, 28(2): 294-304.
  15. Farooq Q, Hao Y and Liu X. Understanding Corporate Social Responsibility with Cross-Cultural Difference: A Deeper Look at Religiosity. Corporate Social Responsibility and Environmental Management, 2019, 26(4): 965-971.