Open Access Peer-reviewed Research Article

Global mindset and the performance of Chinese firms

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Conceptual framework for Chinese firms’ global mindedness and their strategic orientation
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Submitted   May 27, 2020
Published   Jul 15, 2020
Issue    Vol 1 No 1 (2020)
DOI   10.25082/FMB.2020.01.005

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Yongjian Bao
Dhillon School of Business, University of Lethbridge, Calgary, Canada
Eden Yin corresponding author
Judge Business School, University of Cambridge Cambridge, UK

Abstract

More and more Chinese firms are pursuing internationalization strategies. However, most of them have not managed to succeed in the global markets. One possible reason for such failure is their lack of a proper global mindset. This study investigates the following three issues: first, how global minded Chinese firms are; second, what the critical drivers for their global mindedness are; third, what strategic orientation these Chinese firms adopt when they pursue internationalization strategies and how their global mindedness is related to their performance. Results indicate that first, the current level of global mindedness of most Chinese firms are fairly low. Second, experience with foreign culture, leadership vision and firm capacity are important determinants of a firm’s global mindedness. Third, global minded Chinese firms tend to pursue aggressive and risky internationalization strategies and they generally perform better than those with low level of global mindedness.

Keywords
global mindset, internationalization strategy, emerging markets

Article Details

How to Cite
Bao, Y., & Yin, E. (2020). Global mindset and the performance of Chinese firms. Frontiers in Management and Business, 1(1), 24-39. https://doi.org/10.25082/FMB.2020.01.005
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

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