Open Access Peer-reviewed Research Article

Adapting entrepreneurial orientation for business performance of medium-sized business in South-West Nigeria

Main Article Content

Olugbenga Ayo Ojubanire corresponding author
Hakeem Omokayode Ade Idowu


Entrepreneurial orientation as a concept has gained the attention of scholars over the last decade. It also became interesting to find out its relationship with business performance in South-West Nigeria. This study set out to find out any measure of influence that entrepreneurship as well as entrepreneurial orientation may assert on the performance of medium size businesses, with South-West Nigeria as the sample location. The results showed that pro-activeness (β = 0.145), competitive aggressiveness (β = 0.231), risk-taking (β = 0.087), and autonomy (β = 0.119) all had positive regression coefficients while innovativeness (β = -0.028) had a negative regression coefficient.

entrepreneurial orientation, business performance, medium-sized business, family business

Article Details

How to Cite
Ojubanire, O. A., & Idowu, H. O. A. (2023). Adapting entrepreneurial orientation for business performance of medium-sized business in South-West Nigeria. Frontiers in Management and Business, 4(2), 325-329.


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